Grabien, a media production network, is the place where newsmakers meet news takers.
As the world’s first online marketplace for professionally edited news multimedia, Grabien helps both the supply & demand sides of the news industry. Grabien features downloadable audio and video clips from the day’s top stories, drawn from third-party editors. The service primarily hosts short news clips pulled from longer speeches, press conferences, and other news events.
Ultimately, by easing access to sought-after multimedia, Grabien is helping further expand the news industry itself, bridging the resources of “old media” with the drive and dynamism of “new media.”
(To read more about how Grabien plans to reshape the media landscape, read our vision statement.)
Grabien content is generated from a decentralized network of contributors. To ensure the highest editorial standards are met, Grabien staffers only permit content that comports to the site’s rules and style guide.
Whenever clips are purchased, the uploader receives a commission, up to 50 percent of that sale. Users receive 500 free coins upon creating an account to get accustomed to the site; these "promo" coins do not credit the uploaders’ accounts.
Grabien commerce is transacted in Grabien Coins, an internal currency with an exchange rate of roughly 1 cent per Grabien Coin. Prices are as follows:
|Audio Clips||Video Clips|
|Download file||25 coins||50 coins|
|Embed code||25 coins||25 coins|
|Clipper (customized clips)||100 coins||100 coins|
|Clipper with updated transcript||75 coins||75 coins|
|Requests||2,500 coins||2,500 coins|
Audio and video clips featured on Grabien are free to listen to and watch. However, video clips include a brief intro as well as watermark and “audiomarks,” which are used to prevent producers from directly recording the clips.
How Can Grabien Help You?
Media. If you work in media, Grabien is a new resource to locate audio and video clips for broadcast on radio, TV, and online news sites. Grabien also partners with established media outlets, providing these organizations with a marketplace to retail their content. Grabien also offers an advertising program allowing qualified news publishers to run edited news clips with pre-roll ads, keeping 90 percent of the revenue those ads generate.
Editors/Bloggers/Content Creators. If you produce multimedia — that is, you edit sound/video clips for use online or in professional broadcast — Grabien is the ultimate marketplace to showcase and retail your edited content. If you’re a blogger or small-time media outlet looking to feature multimedia but lack the resources or technical ability to do so, Grabien is an affordable and easy solution.
PR & Newsmakers. If you work in PR and would like copies of your clients’ TV/radio interviews, Grabien can help. If the user elects, the clip will be added to Grabien’s MediaBase, where it’s accessible to 1,500-plus users working in media. Meaning, more mileage out of each media hit.
News Junkies, Academics, & Researchers. Grabien media includes unmatched metadata — transcripts, locations, featured persons, etc. — which make the site’s MediaBank a powerful research tool. Users can locate media utilizing a host of tools: filters that narrow available media by subject, date, and file type; a key-word search the scans files’ transcripts and other metadata, as well as profile pages where sources, users, and newsmakers list their respective available content.
Grabien's technologies are patented (U.S. Pat 9,342,599).
Q: Do you have to pay to use this site?
A: No. Everything on this site is free to view, hear, and/or read. Members pay the equivalent of between $.05-$.50 to download files they would like to keep. There are no membership fees, initiation fees, “convenience fees,” shipping and handling charges, or taxes.
Q: How can you charge for this stuff?
A: Actually, we’re not. The content on this site is freely available. In fact, with the exception of audio/video recorded off TV, URLs are always provided to the media’s original sources. Users can follow these links to edit clips themselves. However, for a small per-file fee, users can instead pay for others to perform this editing service on their behalf. In effect, Grabien members are hiring third-party a/v experts to record, process, edit, etc., sought-after content that is suitable for broadcast on radio and TV. Of course, these clips are also available for individual news consumers who wish to retain personal copies.
Q: Can I request new sound/video clips?
Q: What are Grabien coins and how do they work?
A: Grabien coins are the site’s currency. Users spend coins to purchase edited clips. The coins themselves can be purchased with U.S. currency, via credit card, PayPal, and Dwolla. Uploaders recieve Grabien coins whenever their content is purchased; these coins can be redeemed for U.S. currency at any point (a minimum of 1,000 coins are required to “cash out”). Uploaders can also put their accumulated coins back into circulation by purchasing other media.
Q: What are eLockers?
A: Grabien’s eLockers are members’ personal cloud-based multimedia storage centers. Once a clip is saved to a member’s eLocker, he/she has an easy-to-access personal copy of that file. Anything in your eLocker can be viewed, shared, and downloaded at any time. Members can create lists within their eLockers to help keep content organized (e.g., “My favorite presidential soundbites,” “New York politics,” “Miley Cyrus’s best interviews,” etc.)
Q: Can I receive coins for getting someone else to create a Grabien account?
A: If you refer Grabien to a new user, tell that user to enter your referral code during the sign-up process. When that new user creates his account, yours will immediately be given 100 bonus promo coins.
Even better: For every deposit this new user makes, your account will be matched 1-to-1 with promo coins. (As an example, if the user you encouraged to sign up buys 1,000 coins, your account will receive 1,000 promo coins.) Note that promo coins work just like regular coins, except with with certain features — such as Requests — the price is slightly higher.
Where is your referral code? At the top of your profile page as soon as you log in.
Q: What are “Clubs”?
A: Clubs are one of Grabien’s most useful features. If you have a particular interest — say, in Keynesian economics, Barack Obama, or Justin Bieber — you can start a club centered around subject. Clubs can either be open to the public or invite-only. Other users can browse for clubs based on their names and descriptions, checking to see if a club already exists before creating a new one. Once clubs are organized, members can quickly share media they’ve uploaded that is likely of interest to the clubs’ other members. Members of clubs can, as usual, view media for free, paying only to retain personal copies. Clubs can also be multidirectional (i.e., anyone can share media), or unidirectional (i.e., only club founders can disseminate media).
Q: How is Grabien pronounced?
Q: What if I notice a mistake on Grabien?
A: If you submit corrections that are determined to be accurate, site staff will supplement your account with bonus Grabien coins. The amount varies depending on the egregiousness of the error. Helping make Grabien the most accurate news source in the world is a profitable enterprise.
Promo Codes. Accounts can only utilize a specific promo code once. Account holders are prohibited from creating multiple accounts to utilize the same promo code twice, or take advantage of other such new-user benefits. Users caught thus attempting circumventing these rules are subject to losing their accounts and being banned from the site.
Uploading. Users’ uploaded content must either be non-copyrighted and non-rights reserved, or satisfy Fair Use purposes. the uploading party explicitly represents to Grabien that the uploading party has the legal right to upload the content and that, among other things, utilization, editing, and re-broadcasting of the uploaded content does not violate any law or infringe on the legal rights of any other party. Users must abide by all applicable laws, and Grabien cannot and will not accept responsibility for any other party’s unlawful use of the content.
Fair Use applies limitations to exclusive rights, particularly for media. 17 USC § 107: “Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.” [Source: United States Copyright Office website (http://www.copyright.gov/title17/92chap1.pdf), last viewed April 9, 2013.]
Content cannot be reproduced in whole unless the uploader is also the original source. Everyone else must abide by Fair Use limits to appropriated content. Most specifically, the appropriation must be a very small percentage of the source material (de minimis), or it must pass the test of a “transformative use” to satisfy being perceived as an authorized derivative. The uploading party explicitly represents to Grabien that the uploading party has the legal right to upload the content and that, among other things, utilization, editing, and rebroadcasting of the uploaded content does not violate any law or infringe on the legal rights of any other party.
Moderators will to the best of their professional ability reject any media falling outside the domain of Fair Use.
File Types. You can upload files in following media formats:
Video: AVI, FLV, MOV, MP4, M4V, MPG, WMV, 3GP.
Audio: MP3, OGG, M4A, WAV.
File Size. The maximum file size is currently 4 GB.
Trumping. When two clips of an identical nature are uploaded, preference is given to the first uploader. However, other users can supplant that clip if they can improve upon the file in any of the following ways: better editing quality, higher resolution, video without a watermark, and better original source quality (i.e., the audio is clearer on the clip that trumps the original).
As soon as a file is trumped, the new uploader will henceforth be compensated for every download; the original uploader will henceforth receive nothing.
Editing. Uploaders may only edit audio/video files in accordance within TV/radio journalistic standards. Clips may — and should — be digitally edited to optimize quality (e.g., audio levels normalized, levels balanced) but not edited to alter content. Uploaders may not edit content to alter the original meaning; attempting to do so will result in being banned from the site after an initial warning. More about Grabien’s editorial policies is available in the Grabien Style Guide.
Attribution. Clips must include a source (network/website/etc.) where the content was recorded from. If the idea for the clip came from another news outlet, it's also mandatory to list that news outlet as a source on the clip. Failure to obey will result in the uploader not receiving commissions on said content, amongst other penalties including possible bans from Grabien's marketplace.
Prohibitions. Subscription accounts (Gold, Enterprise) are prohibited from being shared amongst more than one media outlet or corporation; sharing login details may result in the termination of the account.
Uses & Liability. Any unlawful use of the clips downloaded from Grabien is not sanctioned by Grabien, and Grabien will assume no responsibility whatsoever for any unlawful practices perpetrated by any party downloading clips from Grabien or any unlawful practices perpetrated by any third party in receipt of a clip downloaded from Grabien. By utilizing Grabien or downloading any clip from Grabien, the utilizer or downloader explicitly agrees to hold Grabien harmless in any legal action that might result from that utilizer or downloader’s conduct.
What information do we collect?
We collect information from you when you register on our site, place an order or subscribe to our newsletter.
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, credit card information or You may, however, visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To process transactions
- Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
- To send periodic emails
- The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.
Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
After a transaction, your private information (credit cards, financials, etc.) will not be stored on our servers.
Users may request that their personal data be completely deleted from our database at any time. Users can also delete their own accounts.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We use third-party advertising companies to serve ads when you visit our site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at https://grabien.com/about.php?section=rules
This policy was last modified on 03/20/13
Grabien adheres for the most part to the AP style guide. This guide will expand as new style issues arise.
9/11. Not 9-11.
Adviser. Not "advisor."
Affiliates. When creating a new source for a local network affiliate, write the call letters first and then in parentheses, the station and city. For example, news clips that come from Fox’s St. Louis affiliate, KTVI, would have “KTVI (Fox 2 St. Louis)” listed as the source.
Affirmative Action. Not “affirmative action.”
All right. Not “alright.”
al Qaeda. Not al-Qaeda or Al Qaeda.
Black. Not “African-American.”
Crosstalk. If content features crosstalk — where multiple people are speaking at once, rendering the words difficult to decipher — the transcript should indicate as such in brackets (e.g., “[crosstalk]”).
- Em dashes: When using em dashes — where information is parenthetically contained within a sentence, as is being done here — use a space on either side of the em dash. Em dashes are double the length of usual dashes; if you do not know how to create one with your keyboard, double dashes are sufficient -- such as that.
- En dashes: En dashes are single length dashes that are used with someone’s birth/death dates (e.g., “Sir Winston Churchill (1874–1960) served as Britain’s prime minister from 1940 until 1945.”)
- Hyphens: Hyphens are smaller than en dashes and are used to combine words (e.g., pre-approval) as well as to combine multiple words acting together to modify a noun (e.g., first-quarter touchdown, or health-care system)
E-mail. Not email. Use a hyphen (e-mail if it’s not at the start of sentence).
Gaps. Audio clips may be edited for length so long as the meaning of the content is not altered. Gaps between a speaker’s sentences can be shortened according to customary practice (i.e., not so much so that the clips sound edited). If words are excised to edit a clip for length, the original meaning of the clip must remain the same, and the clip’s transcript must indicate the excision with ellipses.
Video clips may also be edited for length. Again, the original meaning of the clip cannot be lost or altered in the process. Excisions must be marked by obvious visual elements signifying a passage of time.
Health care. Not healthcare or health-care, unless the latter is modifying a noun (as in, “health-care spending”).
Hip-hop. Not hip hop.
Honorifics. Users who upload media featuring people not yet in Grabien’s MediaBank will be prompted to provide more information on these new entries. The name on the profile should include only the individual’s name — without any honorifics. For instance, because President Barack Obama has served in multiple offices and content may appear from any of these time periods, all content related to Barack Obama is listed under “Barack Obama” — not Sen. Obama or President Obama.
Within individuals’ biographies, AP style prevails: Honorifics are to be used on the first mention; Mr., Mrs., and Ms. on future references.
The “Dr.” honorific should be used only with individuals who hold a doctor of dental surgery, doctor of medicine, doctor of osteopathy, or doctor of podiatric medicine.
Internet. The Internet is a proper noun and is therefore capitalized.
ISIS. The terrorist group alternatively known as ISIS (The Islamic State of Iraq and Syria) and ISIL (The Islamic State of Iraq in the Levant) should simply be referred to as ISIS.
ObamaCare. Not Obamacare or Obama-Care.
Oxford comma. Also known as the serial comma, or the Harvard comma, the Oxford comma is employed at Grabien. To help you remember, recall the grammar joke: “We invited the strippers, JFK, and Stalin" — not, “We invited the strippers, JFK and Stalin.”
PATRIOT Act. Not Patriot Act.
Quotes. Punctuation goes within double quotations, not outside. For example “Like this,” not “like this”.
Roadmap. One word. Not "road map."
- Alabama — Ala.
- Alaska — Alaska
- Arizona — Ariz.
- Arkansas — Ark.
- California — Calif.
- Colorado — Colo.
- Connecticut — Conn.
- Delaware — Del.
- District of Columbia — D.C.
- Florida — Fla.
- Georgia — Ga.
- Hawaii — Hawaii
- Idaho — Idaho
- Illinois — Ill.
- Indiana — Ind.
- Iowa — Iowa
- Kansas — Kan.
- Kentucky — Ky.
- Louisiana — La.
- Maine — Maine
- Maryland — Md.
- Massachusetts — Mass.
- Michigan — Mich.
- Minnesota — Minn.
- Mississippi — Miss.
- Missouri — Mo.
- Montana — Mont.
- Nebraska — Neb.
- Nevada — Nev.
- New Hampshire — N.H.
- New Jersey — N.J.
- New Mexico — N.M.
- New York — N.Y.
- North Carolina — N.C.
- North Dakota — N.D.
- Ohio — Ohio
- Oklahoma — Okla.
- Oregon — Ore.
- Pennsylvania — Pa.
- Rhode Island — R.I.
- South Carolina — S.C.
- South Dakota — S.D.
- Tennessee — Tenn.
- Texas — Texas
- Utah — Utah
- Vermont — Vt.
- Virginia — Va.
- Washington — Wash.
- West Virginia — W.Va.
- Wisconsin — Wis.
- Wyoming — Wyo.
Tea Party. For clarity, refer to the political movement as Tea Party and the social gathering as a tea party.
Theater. Not “theatre.” Grabien uses the American spelling whenever there’s a divergence between British and American English.
Toward. Not “towards.”
Transcripts. Transcripts should feature a person’s name in all-caps, followed by his/her quotation. As indicated above, crosstalk should be noted within brackets, and any edited-out language must be noted with ellipses. In the event you don’t know a featured person’s name, use his title/position instead.
CARNEY: “I’m sure he’s aware of it — I know he’s aware of it — but, I haven’t spoken with him about it, so I can’t speak for his reaction. I can tell you that, more broadly, that our principle concern is for the students, and his principal concern is for the students and families who are affected by this situation. And we hope that both sides are able to come together to settle this quickly, and in the best interest of Chicago’s students, but beyond that, I haven’t got a specific reaction from the president.”
REPORTER: “Gov. Romney has weighed in on it, saying that the president has chosen a fight, chosen a side in the fight, that being the unions and the teachers. Any reaction to that?”
CARNEY: “Well, the president, as I think you just heard from me, has not expressed any opinion or made any assessment of this particular incident.”
In the event you’re uploading a clip featuring one person speaking in extended length, paragraphs are encouraged. Please see this page as an example.
U.N. When abbreviating the United Nations, use periods (not UN).
U.S. When abbreviating the United States, use periods (not US).
If you’re curious how Grabien came to be, my name is Tom Elliott, and I’m the company’s founder. To understand the company is to understand its provenance.
Cliff's Notes version of my story: After a career that began in journalism (I founded a successful alternative paper at Bucknell University and later joined the editorial pages at The New York Sun and New York Post), Laura Ingraham hired me to be her executive producer. One aspect of producing radio is creating the clips that play on air; "cutting sound," as producers know, is endlessly time consuming — the news never stops, and the process of recording content, loading audio files into an editing program, pulling out clips, transcribing clips, labeling clips, writing clips up for daily cut lists — all takes tons of time. And that's just one aspect of producing a daily three-hour radio show.
I thought about producers I knew at shows that aired earlier than ours. Wouldn’t it be easier if we could pool our efforts so not every program had to create their own versions of the same clips? If you look at the industry from a bird's eye view, redundancy was everywhere. Grabien, as originally conceived, would serve as a database of news clips that producers could both post to and pull from. Without having to handle this kind of nitty-gritty work, producers would finally have time for more creative, higher skilled work.
The problem? Producers, facing the aforementioned daily time deficit, couldn't be counted on to populate such a database. What I ended up doing instead was hiring a staff to clip the news ... for the industry at large. For radio shows, Grabien became a way to subcontract out production.
Early on I realized the online news world is similarly inefficient. Virtually every major news site employs a "video guy" to create the clips that are embedded atop articles. In a media landscape struggling with profitability, that kind of duplicative work seems wasteful. So Grabien quickly evolved from being audio-focused to video-focused (while creating tools that enabled radio producers to easily pull sound from video clips).
Today Grabien works with almost every major show in talk radio as well as most of the big online news sites. Blue chip PR firms and popular media personalities utilize our monitoring service, and we've recently launched a news site specifically for consumers.
Along the way we've invented a number of innovative production tools (our LiveClipper lets producers tune into a live news event and create clips on the fly, simply by highlighting a portion of the transcript they'd like a clip of; our NewsMonitor lets producers tune into every major news event — simultaneously; our LiveShare lets organizers not only stream an event, but their fans to create clips and share them with friends/fellow fans/etc., helping organizers get more bang for their buck).
We’ve partnered with iHeartRadio/Premiere, which, alongside Krantz Media Group (KMG) represent Grabien in barter contracts with radio stations.
We’ve partnered with the two of the biggest content providers in the world for news and stock photography; they use Grabien’s platform as another monetization opportunity, and our clients enjoy discounted access to their databases.
And we’ve recently launched this slick new website.
What comes next? Check out our Manifesto for more on that.
Imagine an online marketplace where news from around the world is available for searching, previewing, and purchasing. Pre-edited news clips, print reporting, photojournalism, polling data, studies — everything. All available in one easily navigable website, with metadata that makes searching and subscribing to favored topics and users completely simple.
That’s what we’re building.
A place where traditional media compete alongside citizen journalists; a reimagined news ecosystem where anyone with a smartphone can wind-up serving as a stringer for a news wire; an online store publishers use to quickly locate the perfect news clip needed for a post.
Today, a lot of disintegration remains within the news industry. News happens; someone captures it; a reporter covers it; an editor proofs it; a news outlet publishes it; the content is distributed in print, online, and via digital channels like Apples News/Facebook Instant Articles, etc.; consumers read it, some share it, some comment; others come across this news from those who’ve shared it (either directly or over social media).
Every step in this process occurs within its own silo. But this whole process could occur within one platform. This would make the process more efficient, the industry more profitable, and news more accessible (and, with fewer middlemen, more accurate).
We're imagining an entirely new media ecosystem, from collection to consumption. We believe value can be added, from professionals and amateurs alike, at every stage of the distribution chain — even from end-use consumers. If that value is compensated, the system becomes more dynamic, responsive, and, if strategically executed, the overdue overhaul that enables the news business to stop cannibalizing itself.
The news industry can thrive in an era driven by technology. And we plan to build that future.
If you share our view of what the future of news will — or, can — look like, and want to help us build it, we're always looking to explore new partnerships. Contact us.
Tom is the founder and editor of Grabien. He created and produced The Peter Schiff Show and was previously the long-time executive producer of The Laura Ingraham Show, the 5th most listened to radio show in America. Before that, he served on the editorial board of The New York Post and The New York Sun. He attended Bucknell University, where he founded the award-winning newspaper, The Counterweight. He's currently living with his wife and two sons in Madrid, Spain. Follow him on Twitter @tomselliott
Mr. Kerchoff comes to Grabien with more than 15 years of IT and management experience. Having risen from engineering and R&D, to executive level management at many high-tech companies, including a few media start-up companies, Andy is a senior network professional with many years of broadcast video and streaming media expertise. Andy has joined the Grabien team to help expand the Grabien marketplace and streamline the backend systems that run the Grabien website.
Joseph is a graduate of industrial engineering in Ateneo de Davao University in Davao City, Philippines. He has been in the outsourcing industry for almost 10 years. He is also a part-time real estate broker and blogs about the local music scene and events in the city.